Many believe that quality and productivity will define the economics of the twenty-first century. One of the principal events of the last century was Japan’s postwar emergence as an economic superpower. This came about primarily because of the quality revolution among Japanese manufacturers of automobiles and electronics, who zoomed past their American counterparts as consumers demonstrated with their wallets a preference for imports and the quality (perceived or real) of the products brought to the marketplace. In the process, American companies exported millions of jobs and, at the same time, were jolted into the reality that American consumers wanted, and even demanded, the highest quality.
To stop the outflow of consumer dollars, American manufacturers instituted many programs to improve quality. Total Quality Management (TQM) became more than just a popular catch phrase. It became a process driver for hundreds of companies and the focus of many leaders.
Authors Tom Peters and Nancy Austin wrote: “Any device to maintain quality can be of value. But all devices are valuable only if managers—at all levels—are living the quality message, paying attention to quality, spending time on it as evidenced by their calendars.”
The spotlight on quality remains. Today, consumers expect every product and service to be of the highest quality. Joseph Juran, publisher of the classic Quality Control Handbook, states, “We’ve made dependence on the quality of our technology a part of life.”
Clearly, American leaders need to emphasize quality in every aspect of their organizations. Whether they are service-driven or product-driven, company leaders must completely understand the need for quality and communicate that message down the line so that everyone in the organization fully understands the importance of maintaining and improving quality.
This addresses organizational quality, but what about personal TQM?
In the wake of the Volkswagen scandal as well as other corporate meltdowns, investors have lost hundreds of billions of dollars and tens of thousands of people are out of work. Cooked books, deceitful executives, and lackadaisical board members have caused a collapse of inconceivable proportions. The disintegration of these companies represents an unimaginable failure of leadership and governance. What has happened to personal quality?
As you learn and apply the principles of trustworthy leadership presented in my book, Trust Me, you will become a leader known for personal “total quality.” Specifically, no leader can have a life of quality without integrity. And the same is true for the entire organization. Without integrity, it will be impossible for the organization to have a truly high-quality reputation with customers, employees, peers, and shareholders.
Integrity is absolutely necessary for the success of a leader and an organization. A total quality life insists on integrity.